The Basics of Blogging

Legal blogging expert Kevin O’Keefe will walk you through the basics of blogging for your law firm. He will teach you how to get started and how to use your blog to increase traffic to your firm’s website, identify yourself as a leader in your practice area, build positive recognition for your law firm, gain new legal clients and enhance your reputation with colleagues in the legal industry through your legal blog.

Kevin O’Keefe is the CEO of LexBlog, Inc. and the author of Real Lawyers Have Blogs, a leading source of information on the use of blogs and social media for law firm marketing. Prior to launching LexBlog, Kevin was a trial lawyer for 17 years, and marketed his own law firm so successfully online that USA Today once remarked: “If O’Keefe isn’t careful, he may wind up giving lawyers a good name.” Kevin created LexBlog to connect consumers with the most appropriate lawyers for their needs, to help lawyers learn how to blog for their legal practices, and to improve the image of the legal profession by creating a web-based resource for freely accessible legal information.