Most attorneys aren’t marketing experts, but small firm and solo lawyers nonetheless often find themselves managing their own legal marketing efforts.
Too often, that means guesswork when it comes to the most effective and economical ways to promote your law firm. How to Measure the Return on Your Marketing Investment lays out a step-by-step plan for data collection and analysis that will allow you to understand exactly which marketing outlets are bringing you not only the most inquiries but also the most clients, the highest-fee cases and the clients who are most likely to pay promptly.
It’s your money—you can’t afford to operate based on a general sense of what’s working. Break it down and make good, clear decisions about where to spend your money and how much of it you really need to invest in order to get the return you want on your legal marketing.
Brought to you by Total Attorneys.