Measure The Return on Your Marketing Investment

When you’re just getting a law practice off the ground or facing tough economic times, you may feel like the effort to drive new business for cheap is one giant Catch-22: you need to invest money to effectively market your firm, but you need to generate business in order to pay for those marketing efforts. Fortunately, many free marketing options require only your substantive knowledge, a bit of creativity and the willingness to invest some time and effort.