How to Measure the Return on Your Marketing Investment

Marketing your small law firm or solo practice requires an investment of time, resources and money. Unfortunately, too many attorneys invest those resources blindly, without gathering or analyzing the data that would let them know which time and money was well spent and which was a waste of precious resources. As in any other area of your business, it’s important to know what’s working and what isn’t, and to make adjustments in order to optimize the return on your marketing investment and eliminate waste.