As a large and growing number of consumers seek out professional services online, legal websites have become the primary marketing tool for many new and established law firms. Even those legal clients who hear about your practice from more traditional means may very well seek out your website to learn more about whether your law firm meets their legal service needs.
Legal Websites and Law Firm Marketing
From actively seeking new clients to essential information that assure prospects your practice is legitimate, a website an absolute must for today’s competitive law practice. Fortunately, you don’t need a bunch of capital to launch a site. Though you can certainly add a bunch of video media and online marketing gadgets, it’s often more important to instead find web design services that will allow you or your office staff to easily manage the site and add or modify content as deemed desirable.
To get started, you might simply create content for these basic categories:
- Overview—might include a short company history, some type of mission statement, service goals, and/or areas served
- List of legal services—including a short description of each area of your practice
- Attorney Profiles—provides short bios for each attorney at the firm; solo attorneys might instead list office staff or a longer profile on their personal, educational, and professional background.
- Contact Information—include all channels for which you can effectively respond (phone, email, address, mapping tool, etc.)
Optional add-on categories might include:
- News and Events
- Awards and Recognition
- Community Involvement
- Cases and Testimonials
- Legal Information and Resources
Customization and Visual Elements
This speaks to the need for customization and branding, but again even basic elements can go a long way for legal websites. Whether it’s simply the name of the firm with an interesting font and background or whether it’s some type of graphic design, don’t dismiss the value of a logo. Other visual elements might include one or more pictures including—
- The building in which your firm is located.
- The proverbial photo of an attorney(s) standing in front of their law books or sitting behind their desk.
- A picture of the local courthouse.
- Simple head shots for the attorney profiles.
- Generic legal documents that highlight your area of the law.
- Photos of families or individuals that characterize the type of clients you serve.
These design tasks may not set your love for the law on fire, but think of it as planning a wedding right down to picking your legal website’s color scheme.
Building a Better Brand for Your Legal Practice
In terms of online visibility, legal websites are most effective when you continue to add content to the site. This fact dovetails with the goal of building a better brand and positioning yourself as an established legal authority by offering timely advice and insight about the legal issues of the day. Combined with other marketing channels, you stand a better chance of growing your firm with new clients.