There is a range of less effective and more effective sources from which you can buy attorney leads. However, there are also outright scams you need to be on the lookout for.
Some unscrupulous companies and individuals will offer online coupons and other misleading incentives for users who provide their contact information. This information is then sold as a lead even when the user has made no indication they are looking for legal services.
Other leads are culled from sources that are so old they are virtually worthless. Many of these people may even feel harassed when contacted so long after the fact. Unfortunately, there are few, if any, foolproof methods for avoiding every possible scam.
What you can do is take the time to research the business reputation of potential lead vendors, ask for a thorough accounting of how leads are generated, and avoid any long-term commitments.
To this last point, trial periods are not a bad idea, but you should also think of them as ongoing. With a pay-per-lead fee structure, you should be able to opt out of the service at any time.
Aside from monitoring the quality of the leads you receive, you should look for a company that will let you calibrate your monthly marketing budget according to the needs of your firm and your upcoming time constraints when you buy attorney leads.
The Big Myth: Return on Investment
Be careful about being swayed or putting too much stock in a “guaranteed return on investment.” Anybody can pull 50,000 names and phone numbers from a phone book and turn around sell them at a price that essentially ensures a monetary return on investment.
For many law firms, time, not money, is already the principal business commodity. But even if you’re looking to launch a new practice on a shoe-string budget, if you buy attorney leads that are wholly untargeted and unqualified for your area of the law, you’re likely shooting yourself in the foot.
To build a law firm with a solid reputation, your best bet is to spend more of your time actually practicing the law, delivering services, and representing your client. Instead of return on investment, focus on lead conversion rate and precisely what information is provided to better assess the quality of a potential attorney lead generation service.
Buy Attorney Leads from Total Attorneys
With each passing year, it becomes more difficult to grow and maintain a robust client base without capturing web-based leads. Consumers continue to become more accustomed to seeking out products and services online.
Many start out simply looking for lawyer reviews and general information about available legal services only to find our sites and discover we’re able to actively match them with local attorneys suited to their legal needs.
With our aggressive online marketing campaign, we’re capturing a large portion of this web-based client base. We let consumers choose whether to call us directly or fill out an online service request. Either way, we collect detailed information about their current circumstances and legal service needs.
By delivering detailed client profiles and enabling law firms to make a nearly immediate connection, these users represent some of the most consistent and motivated leads generated for the legal industry.
Lead Conversion Tools
To buy attorney leads is to stake the success of your firm both on the mechanisms used to target and qualify leads, as well as the tools provided to pursue and convert these prospects into fee-paying clients. To this end, our detailed client profiles are just the tip of the iceberg.
With our practice management platform, you’ll be able to organize contact lists, track daily activities through a dashboard display, import third-party leads, use web-based invoicing and payment processing, and schedule follow-up contacts for appropriate clients.
We also offer a range of expert tutorials and marketing strategies to further optimize your business practices. Instead of scoring a quick profit on cheaply produced leads, we’re committed to the long-term success of your legal practice and developing a mutually beneficial relationship that creates a more efficient market for legal services for both the client and the attorney.