Search Engine Marketing


Traditional sources of advertising like telephone directories are becoming less and less effective as consumers increasingly turn to the internet to search for the services they need. That trend presents a problem for local businesses: the key phrases consumers are most likely to search for don't specify geographical location.

Most local businesses don't have the knowledge, time, and resources necessary to get their businesses ranked on the first page of results for major terms like "bankruptcy," "DUI," and "personal injury." Worse, even if you do get your business into one of those coveted positions, you won't be able to serve the majority of consumers who find you there because they'll be outside your area.

Because each Total site maintains a nationwide network of attorneys, our team of experienced online marketing professionals is able to successfully target those most popular search terms. With more than 100 pages in a single practice area ranked in the top ten on Google, we draw in thousands of prospective clients each month. Our unique system allows us to match those clients with network attorneys in the appropriate area.

With our national focus and large attorney network, we're able to leverage a larger pool of resources to employ strategies that simply aren't available to local businesses, like targeting major search terms, generating press releases, maintaining hundreds of pages of relevant content online, updating our sites constantly with fresh consumer information, and national advertising.