Law Firm Marketing
Law firm marketing is far more complicated than it was in the 1970s, when the United States Supreme Court ruled that the prohibition of attorney advertising was unconstitutional and opened the doors for attorneys to find new ways to promote their law firms.
Back then, legal marketing consisted of little more than placing an advertisement in the Yellow Pages or in a local newspaper. Over time, law firm marketing expanded to include radio advertising, television advertising, bus placards, billboards, attorney websites, online directories and more—and each new law firm marketing outlet or approach raised a new set of issues regarding compliance with state Rules of Professional Responsibility and new questions regarding the effectiveness of that marketing effort and what kind of return on investment it would bring.
That's why we offer both services for small law firms and free law practice management resources to help you run your office effectively and make the most of your law firm marketing.
Total Attorneys High Performance Marketing
Total Attorneys' legal marketing program offers:
- Content-rich legal websites to draw consumers looking for legal information and assistance
- Results-based pricing that aligns our interests with yours
- Call center support so business doesn't fall off the table while you're working with current clients
- No start-up fees, cancellation fees or long-term commitments
Free Law Practice Management Resources
We also offer a variety of free resources to help you manage your law office and market your legal practice. If you're looking to grow your law firm, you may be interested in:
How to Measure the Return on Your Marketing Investment: A free white paper that walks you through the tracking and analysis that will help you cut out low-yield investments and maximize the return on your marketing dollars.
The Basics of Blogging: Free webinar with legal blogging guru Kevin O'Keefe; find out how to use your law firm blog to build expertise, attract prospective clients to your firm website and more.
How to Market Your Law Practice for Free: Free and very low cost opportunities to promote your law firm online and in your local community.