Attorney Marketing
Attorney marketing has undergone significant changes in the past few decades. Many of us remember when attorney advertising was prohibited and the slow evolution that followed the reluctant change in the rules. Many attorneys were slow to embrace advertising of any kind.
Just as attorney marketing became commonplace, as lawyers grew accustomed to placing their annual ads in the Yellow Pages or buying space in the local newspaper or church bulletin, the market shifted again—and just kept shifting. Radio and television advertising, online directories, group advertising ventures, park benches, websites, search engine marketing, banners on busses, billboards and more cropped up.
Most solo attorneys and small law firms don’t have a full-time marketing professional on staff and many don’t have the time or expertise to devote to law firm promotion, so marketing falls by the wayside or the law firm simply sticks to whatever advertising it put in place years ago. But the market is changing—consumers aren’t looking for legal services in the same places they were twenty years ago, or even five years ago.
If you want to grow your law practice, it’s important that you understand where prospective clients are looking for attorneys, how to assess what’s truly working for your law firm and what isn’t, and how your everyday interactions impact your business.
That’s why we offer both services for small law firms and free law practice management resources to help you run your office effectively and make the most of your law firm marketing.
Total Attorneys High Performance Marketing
Total Attorneys’ legal marketing program offers:
- Content-rich legal websites to draw consumers looking for legal information and assistance
- Results-based pricing that aligns our interests with yours
- Call center support so business doesn’t fall off the table while you’re working with current clients
- No start-up fees, cancellation fees or long-term commitments
We also offer a variety of free resources to help you manage your law office and market your legal practice. If you’re looking to grow your law firm, you may be interested in:
How to Measure the Return on Your Marketing Investment: A free white paper that walks you through the tracking and analysis that will help you cut out low-yield investments and maximize the return on your marketing dollars.
The Basics of Blogging: Free webinar with legal blogging guru Kevin O’Keefe; find out how to use your law firm blog to build expertise, attract prospective clients to your firm website and more.
How to Market Your Law Practice for Free: Free and very low cost opportunities to promote your law firm online and in your local community.