A Manifesto for Bootstrapper Attorneys

In Seth Godin’s The Bootstrapper’s Bible, he teaches readers how to “start a business with no money” and he suggests readers tape a two-page manifesto to the bathroom mirror and read it out loud every night before going to bed.

This might sound a little silly and a bit tedious to read each night, but parts of this manifesto include great inspiration for attorneys who would like to start their own law firms. Here are the highlights:

I am a bootstrapper. I have initiative and insight and guts, but not much money. I will leverage my skills to become the key to every department of my company. I will be a fervent and intelligent user of technology, to conserve my two most precious assets: time and money. My size makes me faster and more nimble than any company could ever be. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts. I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I have less to lose than most—a fact I can turn into a significant competitive advantage. I will be persistent, consistent and willing to invest in the marketing of myself and my business.

Have you been dreaming about starting your own law firm or taking control of your career but holding back because of startup costs or insecurities? At Total Attorneys, we are rooting for you to succeed, and we can help you utilize technology to manage your practice, market your firm, save you money in overhead costs, and help you achieve your goals.

Right now, we offer this help through High Performance Marketing, Virtual Law Office Technology, Virtual Receptionist Services and free educational programs and materials. What other ways can we help you succeed both in the office and out?