Total Practice Management Association Focused on Education and Tools to Support Lawyers

“Get a Life” Conference agenda designed to help small firms grow their practice, better manage their resources and serve clients

CHICAGO (April 22, 2009) – TheTotal Practice Management Association (Total PMA), dedicated to the advancement of attorneys, paralegals and other legal support staff in their struggle to build and manage a profitable practice, has released its detailed speaker and session program for the inaugural Get a Life.™ Conference taking place May 27-28 at the Hyatt Regency in Chicago.

Total PMA was created to help solo practitioners and small firm legal professionals discover innovative ways to grow their practice and manage their office without sacrificing their personal and family life. The association provides the tools, training and network they need to collaborate with peers, connect with experts and find better work-life balance.

“The Get a Life.™ Conference will provide attendees with hands-on training and valuable resources they can use to find better work-life balance, and arm them with the business knowledge and operational insight they need to succeed at solo and small firm ownership,” said Kevin Chern, President of Total PMA.

Experts on marketing and practice management – such as legal blogging expert Kevin O’Keefe, legal industry marketing strategist Ross Fishman, practice development consultant Gerry Riskin, law firm marketing expert Larry Bodine, and Rainmaker Institute CEO Stephen Fairley – will share best practices with attendees in interactive sessions focusing on client relations; legal marketing & ethics; staff support & outsourcing; technology enabled services; and office infrastructure and expansion.

The conference agenda includes over 18 CLE-accredited sessions focused on helping attendees get more out of their existing law practice or new business venture. Topic highlights include:

  • Bulletproofing® Your Clients and Your Joy of Life
  • Focused Marketing — Achieving Better Results, Faster
  • Creating an Effective and Professional Online Presence
  • Effective Blogging and Social Media
  • Sustaining and Enhancing Online Professional Relationships
  • Building Your Personal & Client Business Development Plans
  • Billing 101: Fees, Finance & the Bottom Line
  • Insights on Outsourcing
  • Recruiting and Selecting Talented people
  • Creating Your Own Strategic Plan

Adds Chern:

“What differentiates Get a Life from other conferences and standard CLE courses is the interactive and actionable nature of the sessions. Case in point, attendees will leave the two day event with a four-page business action plan; a behavioral benchmarking profile designed to assist in identifying, hiring and retaining happy and motivated employees; and a custom strategic plan developed to help chart firm success for the next 6-12 months.”

In order to effectively help legal professionals with their work-life balance and arm them with tactics and strategies vital to running solos and small firms, Total PMA is promoting free one-year memberships for conference attendees and taking applications from non-attending legal professionals. Member benefits include access to:

  • Discounted products and services such as office products, internet and IT support, printing, copying, postage services and products, software, discounted airfare, car rental, and event tickets

  • Research tools, specialized content and publications, including the member magazine Total Balance and the Total PMA blog and twitter feeds

  • Best practices on managing a growing practice through CLE-accredited courses and information-packed web seminars, and various seminars and conferences

  • Legal industry professionals who are thought leaders in legal management, marketing, recruitment, technology and business development.

Conference is open but seating is limited. Total PMA was founded by Total Attorneys, a technology-enabled services company that helps solo practitioners and small law firms off-load the administrative burden of running a practice, streamline their operations, and maximize profitability.

About the Total Practice Management Association (Total PMA)

The Total Practice Management Association (Total PMA) provides solutions for attorneys seeking innovative ways to grow their practice and manage their office without sacrificing their personal and family life.

Total PMA offers solo practitioners and small law firms the tools, training and network they need to collaborate with peers, connect with experts and find better work-life balance.

The association holds 2-4 events each year on topics relevant to managing business operations, creating efficiencies to create an ideal work environment, and attracting and retaining clients.

All Total PMA events are very informative but relatively informal and there is always a chance for discussion and/or networking.

Total PMA also has a presence at various industry events to strengthen member relationships, attract new members and to promote and grow the benefits of the organization.